Education
University of California, Santa Barbara
Bachelor of Arts, Concentration in Global Studies
Experience
Vans (VFC)
Marketing PR Coordinator (Contract)
Costa Mesa, CA | February 2024 - April 2024
Played a key role in the launch of Vans' newest high-end fashion streetwear label, "OTW"
Developed and executed PR kits for the brand launch, including global event kits for fashion shows, launch parties, and influencer marketing
Managed the creation and distribution of premium seeding kits for celebrities and influencers to drive brand visibility and engagement
Coordinated global events, ensuring seamless execution and alignment with the brand's high-end image
Organized and maintained seeding rooms and closets, optimizing space for effective product display and access
Collaborated with the visual merchandising team to uphold standards and create visually appealing displays that showcased the OTW collection
Strategically refreshed PR closets with upcoming season apparel and footwear, highlighting new collections and trends
Tillys
Assistant Designer, Trend Forecaster
Irvine, CA | February 2022 - January 2024
Led trend forecasting efforts with in-depth research on global youth culture, fashion trends, and consumer behavior
Created visual storytelling trend reports and seasonal Pantone color stories for Men's, Women's, Accessories, and Home categories
Analyzed cultural shifts, social media, and pop culture trends to predict emerging fashion trends
Anticipated Gen-Z styles, colors, fabrics, and aesthetics, applying insights to product designs
Developed seasonal trend reports, aligning color and print direction with current fashion trends
Collaborated with the Technical Design team to ensure brand-right and trend-right fits during product fittings
Catmade
Founder, Designer
Costa Mesa, CA | March 2020 - February 2022
Designed, produced, and marketed a sustainable clothing brand specializing in handmade fashion
Managed entire production process, from design conceptualization to garment construction, ensuring high-quality craftsmanship
Sourced textiles from recycled and upcycled materials
Developed branding strategies, enhancing brand identity across e-commerce and social media platforms
Pacsun
Senior Retail Marketing Coordinator
Anaheim, CA | July 2019 - March 2020
Managed retail marketing production for 300+ stores, overseeing start to finish design production, Purchase Order creation and management, copy editing, color corrections, print production and distribution
Oversaw distribution and shipping process, maintaining an up-to-date distribution list for over 300+ retail stores
Ensured consistent in-store signage production aligned with brand guidelines
Developed standardized procedures for signage production and distribution across retail stores
Managed digital asset systems and verified final art and copy for accuracy and compliance
Tracked the delivery of marketing materials to ensure each store received the correct quantity and type of materials based on their specific needs and layouts
Orora Packaging Solutions
Digital Marketing Coordinator
Buena Park, CA | December 2018 - May 2019
Managed and maintained marketing and product content across Orora websites, including SEO and SEM strategies
Implemented digital marketing campaigns across various channels, including social media
Created engaging digital content such as web copy, blog posts, and case studies to support marketing efforts
Analyzed website analytics and digital campaigns, providing data-driven insights for strategic decisions
Developed and executed social media marketing strategies, tracking performance to optimize reach and engagement
Autotype Design
Project Manager
Santa Barbara, CA | July 2017 - November 2018
Led cross-functional teams to deliver digital marketing projects on time and within budget
Developed and executed detailed project plans, ensuring all phases were effectively managed
Translated client objectives into actionable project plans, managing scope and resources
Implemented project management best practices, enhancing workflow efficiency
Monitored project progress, identified risks, and implemented mitigation strategies
Deckers Brands
Product Integrity Coordinator
Goleta, CA | August 2016 - December 2017
Coordinated product integrity and development for Ugg, Teva, Sanuk, Hoka One One, and Koolaburra
Maintained Flex PLM software during production stages for all brands
Assisted in technical design changes for UGG women's, UGG kids, and Teva Kids
Skills & Interests
Technical Skills: Adobe Illustrator, Excel, Microsoft Office, Google Suite, CAD, Tech Packs, Asana, Slack
Interests: Sewing, sourcing vintage fabrics and clothing, hiking, traveling, pickleball, walking my pug, Otis